Ashlar Performance

Why Outsource Sales?

Why Outsource Sales Results?

We are presently in a highly lucrative market in a recovering economy. Many businesses are faced with the prospect of increased competition, reduced time to market, increased recruitment and training costs, sales representative retention issues, and more aggressive top-line growth targets.

These businesses are focused on removing cost from the business, yet still delivering greater results in a shorter amount of time. Overall, there is a positive tendency among most businesses to focus on core capabilities, and outsource those functions not considered core.

Most companies today are faced with two critical performance issues:

Unsatisfactory Sales Performance and Increasing Costs of Sales:

Unsatisfactory Sales Performance

The Impact to the Company:

· Market share erosion

· Lagging financial performance

· Decreasing shareholder value

· Negatively impacts internal associate morale/confidence

· Barrier to expansion

· Necessitates unwanted operational reductions

· Unable to capitalize on new opportunities

Contributing Factors:

· Poor hiring

· Lack of effective Sales Management

· Sales Rep attrition

· Not maximizing sales productivity

· Not capitalizing on new market opportunities

· Not utilizing systematic sales methodologies

The Increasing Cost of Sales

The Impact to the Company:

· Barrier to entry of new markets

· Barrier to expansion

· Constant erosion of bottom line

· Create organizational barriers

· Significant financial obligations

Contributing Factors:

· Increasing hiring costs

· Constant sales rep replacement

· Increasing training costs

· Longer than desired ramp-up times

· Rising compensation expectations

The Ashlar Advantage

Ashlar Performance Group offers the expertise, methodology and resources a results-oriented company needs to recognize incremental revenue opportunities, develop new or expand existing distribution channels, and capitalize on incremental revenue opportunities in new markets. We provide a necessary service to the business community: outsourced sales performance.

Ashlar Performance group will enable:

Increased Sales Results:

· Maximize your market opportunities

· Expand sales coverage without additional risks or obligations

· Application of proven systematic sales methodologies

· Effective Sales Management

Stabilized Sales Costs

· Pay-for-performance model

· Eliminate negative effects of attrition

· Eliminate Headhunting costs

· Reduce internal hiring costs

· Speed ramp-up timeframes